Making Banking More Accessible
We helped a leading regional bank transform their banking platforms to reach and serve customers more effectively. Using a series of design sprints, we rapidly analysed requirements, generated ideas and created high fidelity designs that could be handed over to development teams to implement.
The way customers interact with banks is changing.
Competitors were aggressively rolling out digitization initiatives that were winning awards and driving growth.
The client initiated a series of major infrastructure upgrades to improve speed and reliability of their banking platforms.
Strategy & Solution
We were engaged to work with the bank’s Customer Experience team to work in an agile way to review and redesign the entire front-end customer experience.
This involved two weekly mini-workshops where requirements were discussed, ideas generated and designs reviewed.
A brand new design system and over 1,000 screens were developed and implemented in six months.
We worked concurrently on desktop, tablet and mobile versions of the platforms. Once designs were finalized, high-res design files could be passed to development teams to implement.
The new simplified, visually appealing and easy-to-use design, combined with performance improvements of the new infrastructure have transformed the user experience for both clients and staff of the bank.