We believe that great design creates differentiation. And differentiation helps companies win.

REBEL / reb-uh l /

One who challenges the norm and rises up against the status quo.

OWL / o u l /

One with extraordinary listening, vision, precision and efficiency.

Welcome to Rebel Owl

We are an independent design firm, that works at the intersection of business, creativity and technology to bring exceptional experiences to life. From our office in Singapore we provide design services to leading brands across the region and globally.

We play to our strengths, but never stop learning.


Our highly experienced team of designers, developers and project managers have worked together for most of the digital age. We work in partnership with our clients to amplify their design output and deliver high quality work consistently and rapidly.

how we work

Our clients’ requirements are unique. And so are the solutions we offer.

We specialise in creating beautiful, intuitive and efficient experiences that solve the needs of people and measurably deliver on our client’s goals.

This involves combining human-centred design principles with the ability to convert ideas into impactful solutions consistently and with precision.


Make things work better


Make things look better


Find new opportunities by solving existing problems


Redefine problems to find true innovation

Adapted from Jess McMullin, Design Maturity Continuum

Making Banking More Accessible

We helped a leading regional bank transform their banking platforms to reach and serve customers more effectively. Using a series of design sprints, we rapidly analysed requirements, generated ideas and created high fidelity designs that could be handed over to development teams to implement.


The way customers interact with banks is changing.

Competitors were aggressively rolling out digitization initiatives that were winning awards and driving growth.

The client initiated a series of major infrastructure upgrades to improve speed and reliability of their banking platforms.

Strategy & Solution

We were engaged to work with the bank’s Customer Experience team to work in an agile way to review and redesign the entire front-end customer experience.

This involved two weekly mini-workshops where requirements were discussed, ideas generated and designs reviewed.


A brand new design system and over 1,000 screens were developed and implemented in six months.

We worked concurrently on desktop, tablet and mobile versions of the platforms. Once designs were finalized, high-res design files could be passed to development teams to implement.

The new simplified, visually appealing and easy-to-use design, combined with performance improvements of the new infrastructure have transformed the user experience for both clients and staff of the bank.

Showcasing Immersive Experiences

We helped a leading Telco to deliver powerful, personalised customer narratives tailored to the needs and wants of different audiences. By building physical and digital content that could be updated dynamically we support the client to create customised narratives for visitors.


The client wanted to help enterprises accelerate their digital transformations by showcasing how state of the art technologies could be applied to specific industry clusters.

The client wanted a space that was designed for interactions beyond the screen – immersing visitors in the stories being shared.

Strategy & Solution

We designed a modular and flexible space with storytelling at the heart of the experience.

This involved charting end-to-end visitor experience maps for each industry cluster, and developing the physical and digital assets that would help bring the stories to life.


“The versatility and modularity of the space is designed to engender dialogue and spur co-creation of new business models in the areas of digital transformation and disruption” – Group CEO

The facility has hosted numerous government and enterprise visitor tours during the past three years.

The modular design allows the sections to be easily updated for different industry verticals and narratives.

Enabling Omnichannel Shopping Experiences

We helped an electronics and furniture giant join the omnichannel revolution by redesigning and relaunching their digital shopping experience. Starting with a comprehensive review of customer behaviour and pain points, we designed a digitally powered solution that transformed the customer shopping experience online and in-store.


Our client enjoyed a loyal following in-store but their online store needed a complete revamp.

The online store design was out-dated and back-end infrastructure was struggling to cope with the growth in online traffic and sales – especially during major retail events such as Singles Day or Black Friday.

Strategy & Solution

We worked with the client to research and redesign the end-to-end customer experience and map out how we could best serve customers at every touchpoint in the shopping experience.

A framework using a collection of both pre-built functionality and proven extensions were used to allow for a fast and scalable design and deployment process.


The new online platform was launched during the key retail events of the year – Black Friday and Cyber Monday. Online sales for both events grew almost 100% year-on-year. The new responsive website drove a 74% uplift in mobile traffic, leading to an 11% growth in conversion rates.

New services such as click and collect were introduced, and better tracking and data collection allowed for higher performing promotions and campaigns.

Contact us

If you’d like to find out more about us or have an opportunity to explore, we’d love to hear from you.

55 South Bridge Road,
#03-01 SINGAPORE 058686


55 South Bridge Road,
#03-01 SINGAPORE 058686